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I think that iRex (picture above) is really cool, compared with Sony ebook Reader competitor, a bit ugly (see below).
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About feature comparison:
Formats. Sony reader supports BBeB Book, PDF, JPEG and MP3 (four) formats; conversely, iRex supports PDF, XHTML, TXT, APABI, OEB, MP3 (six) and custom for B2B customers: 1-0 for iRex.
Weight: Sony 250 g vs. iRex 390. 1-1.
Display: Sony 800x600 pixels, 4-grey level scale, 6 Inch panel size; iRex 1024x768 pixels, 16 levels grey scale, about 8 Inch panel size. 2-1 for iRex.
Price: about $300 for Sony according to bloggers,, $810 in iRex store. 2-2 at the final contest.
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